Variable Data Invitation

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I had the opportunity to lead this project alongside Salman Raza and Jonothan Castillo in fall 2020 for DIGM 3351 Individualized Communications Processes course. As a group, we set out to create invitations for ideal employers based on our Digital Media emphasis. To convince employers to attend the College of Technology at the University of Houston’s annual senior portfolio showcase, our group needed to design a personalized invitation. This letter had to be used to our advantage, varying from each other, communicating personal interest to our employer personas. This project enhances my leadership skills and design skills. I led my team to a successful grade, meeting both deadline and project requirements.

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